RAYN COLBOURNE PORTFOLIO  | rdcolbourne@gmail.com

Crisp Cooler


Brand Language Project | 2024



Project Brief

Evaluate and rethink the brand language of CRUX; an urban kitchen appliance brand. Develope a new product that expands the companies market and customer base.


Solution
A cooler grocery bag that is used to get fresh foods back to the apartment or home. It would allow urban dwellers to have more healthy and creative options when transporting groceries through an urban setting.
Preliminary Concept Sketches
Iteration

I developed the form of the bag through sketching and Gravity Sketch to match CRUX’s pre-existing brand.


Design Freeze

Once a form was developed I used CLO3D to create a pattern for sewing.

SOCIALS    | LINKEDIN  | INSTAGRAM