Crisp Cooler
Brand Language Project | 2024
Project Brief
Evaluate and rethink the brand language of CRUX; an urban kitchen appliance brand. Develope a new product that expands the companies market and customer base.
A cooler grocery bag that is used to get fresh foods back to the apartment or home. It would allow urban dwellers to have more healthy and creative options when transporting groceries through an urban setting.
Research Methodology
Tested the CRUX GG line with a focus group. Gathering opinions and painpoints with current products. Additionally looked at market trends to discover design possibilities outside of their current lines. This lead to the idea of farm to table, how could this be done in an urban setting.