Crisp Cooler
Brand Language Project | 2024
Project Brief
Evaluate and rethink the brand language of CRUX; an urban kitchen appliance brand. Develope a new product that expands the companies market and customer base.
A cooler grocery bag that is used to get fresh foods back to the apartment or home. It would allow urban dwellers to have more healthy and creative options when transporting groceries through an urban setting.
Evaluate and rethink the brand language of CRUX; an urban kitchen appliance brand. Develope a new product that expands the companies market and customer base.
A cooler grocery bag that is used to get fresh foods back to the apartment or home. It would allow urban dwellers to have more healthy and creative options when transporting groceries through an urban setting.